1250 WSSP is Milwaukees home for local personalities Mike Wickett, Chuck Freimund, Steve ???Sparky??? Fifer, Gary Ellerson, Ramie Makhlouf and Tim Allen as well as the home of the syndicated "Bill Michaels Show". The station is the flagship for Milwaukee Admirals Hockeyl. Also, 1250 is the home for select Milwaukee Bucks games.